A good website can answer questions and generate leads and clients for your company. The design, structure, and content of your site may also gain your more leads. However, measuring that impact becomes a significant challenge. If you want to improve your website, you have to know how to analyze the data. In this article, you will learn some ways of using data to optimize your site:
1. Analyze keywords
Keywords increase the number of prospective clients who find your website. Take your time and find out the keywords most people use to find your website. Do people look for the business name, or type in some words that are related to what your business offers. When clients are looking for a product or service online, they do not search for the business name, but they specify what they want and their location. Therefore, when your business gets found quickly, you will get an edge over your competitors. For your website to generate more traffic, focus on improving its search engine optimization. All your pages should rank for various keywords related to what your business dealings. For you to be able to extract specific data from your website and improve your SEO, consider investing in web scraping tools.