Digital content is only as good as the user interface (UI) it features. Even the best articles on the web are incomprehensible without a proper UI that follows it. To that end, developers, designers, and content creators came up with a new methodology of UI design – UX. User experience (UX) represents the literal “experience” that a reader, user or visitor has while using your content. UX goes far beyond writing a few sentences and calling it a day.
James Daily, a professional content creator, and founder of Brainished blog states: “I always point out the added value of UX writing to my clients. This has led to a great many successful websites which would otherwise fail to stand out.” It’s important to take these words into account when deciding what to do about your own content. Let’s take a look at what makes UX so important in today’s digital design trends and how you can implement them in your own content strategy.
UX writing basics
User experience writing stems from copywriting and content creation as baseline professions. This means that there are no “UX writers” specifically – any copywriter or content creator can work on UX projects. However, what makes UX writing different is the added context of understanding the audience. User interfaces for websites, applications, and blogs often need to cater to specific crowds.